Context
Jewish Innovation Space | Work Project
Roles
Creative Director | 
Project Manager | Visual Designer | Content Writer
Timeframe
8 Months
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Brief
Mishkan Chicago is a non-denominational, spiritual Jewish community reclaiming Judaism’s inspiration and transformative essence. The users engaged by Mishkan– young Jews in their 20s and 30s– are digital natives conditioned to fostering their connections online. A seamless, mobile, and integrated web presence was crucial for the organization to reach and connect with young adults in ways that would ultimately lead to meaningful, personal offline connections to Jewish life. ​​​​​​​
How might we engage young adults online to facilitate meaningful, personal connections to Jewish life offline?
01
Discovery
Identify Goals
I conducted a series of team meetings to assess the internal goals of the new website with an emphasis on understanding rationale for particular features, pages, and visual design suggestions. Leadership was concerned with development and conversion related goals while program staff were concerned with ease of usability for the user. 
A source of functional & logistical information about Mishkan events, programs and services.
An educational online resource library of original content (blog, podcast, videos our music ect) in addition to other Jewish educational resources.
A place for visitors, community members and stakeholders to give financially.
Identify Objectives
If the new site is to be a source of functional & logistical information about Mishkan events, programs, and services, then mobile responsiveness & usability is key. 
Focus: streamlining registration processes for events.
If the new site is to be an educational online resource library of original content (blog, podcast, videos our music ect) in addition to other Jewish educational resources, then, a user friendly content management platform is key.
Focus: making it possible for internal staff to update and manipulate content.​​​​​​​
If the new site is to be a place for visitors, community members and stakeholders to be inspired give financially, then a brand resonate digital presence is key. 
Focus: matching the inspiration, education and engagement abilities that make Mishkan Chicago successful in person.
02
Matching
As the lead project manager, I vetted six web design companies, searching for firms that were local, could execute the project within a budget of $10,000, and understood the unique nature of our work. After two months of research, interviews, and internal team discussions, I selected the firm that best matched our needs and began intake meetings with their design team where I shared our mission, vision, competitive landscape, and desired outcomes of the re-design. ​​​​​​​
03
Construction
Following the intake meetings, I approved colors and typography, curated our old web content, generated new content, and wire-framed the information hierarchy of our new site. The most challenging and gratifying aspect of the project was strategizing the user experience design. I used a combination of social media polls, focus groups and in-person conversations to assess what information about Mishkan was most pertinent to our community and synthesized that feedback with our internal goals for user flow. The result was a comprehensive and holistic wireframe plan that created multiple throughways to pages containing: 1) event information, 2) educational content about Jewish spirituality, and 3) calls to action for financial support. 
04
The Solution
After undergoing a complete redesign and minor rebrand, the new website now reflects the inspiration, education and engagement abilities that make Mishkan successful in person. 
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